Customer Effort Score (CES)
Measure how easy it was for customers to get what they needed.
Free to preview — no account needed. Using it creates your own editable copy.
Try the template
These are the real questions. Nothing you answer here is saved or submitted.
How easy was it to resolve your issue?*
About this template
Customer Effort Score (CES) is a ready-to-use survey template with 3 questions that takes about 2 minutes to answer. Measure how easy it was for customers to get what they needed.
Customer feedback templates cover the whole relationship: the first purchase, the support ticket, the renewal, and the cancellation. Most pair one scored question (CSAT, NPS or CES) with one open question, because the score tells you what changed and the open answer tells you why. Send them close to the moment being measured — feedback collected a week later measures memory, not experience. Everything in this template is editable — treat the questions below as a starting point that already has the structure right, then cut what does not apply to you.
- Who should use it
- Support, success and CX teams, and any owner who deals with customers directly.
- When to use it
- After a purchase, a support ticket, a renewal or a cancellation — as close to the event as you can send it.
What this template helps you measure
- Support and issue resolution
- Ease of the experience
- Loyalty and repeat intent
Every question in this template
3 questions, with what each one is doing there. Change or remove any of them after you make your copy.
How easy was it to resolve your issue?*
Star ratingWhy this matters: Turns an impression of how issues get resolved into a score, which is what lets you tell a genuine dip apart from a bad week of memories.
What made it easy or hard?
Long textWhy this matters: Open text is where the reason behind the scores shows up. This is the question that produces the quotes worth taking into a review meeting.
Would you reach out again?*
Single choice- Yes
- No
- Unsure
Why this matters: Fixed options keep answers about intent to come back comparable, so one reason can clearly out-rank the others instead of arriving as fifty different phrasings.
How to use this template
- 1
Start with the template
Click "Use this template" and SurveyKar creates your own copy of Customer Effort Score (CES), with every question already in place. The original template stays untouched.
- 2
Customise the questions
Reword anything that does not match your business, delete what you do not need, change a question type, or add your own. Shorter surveys finish more often — cut before you add.
- 3
Add your branding
Set your logo, brand colours, fonts and background so the page looks like it belongs to you rather than to a survey tool.
- 4
Share it
Publish, then share the link, print the QR code, embed it on your site, or send it to a contact list over email or WhatsApp.
- 5
Read the responses
Results land in your dashboard as they arrive, with charts per question, filters, sentiment analysis on open text, and CSV or PDF export.
What you can customise
Your copy is yours. Nothing in the template is locked, and the original is never changed by anything you do.
Questions and wording
Edit, reorder, delete or add questions. Nothing in the template is locked.
Question types
Swap a rating for NPS, a single choice for a matrix, or add ranking, sliders and file uploads.
Logo and brand colours
Apply your logo, primary colour, fonts and background image to the respondent page.
Conditional logic
Skip questions or branch to a different page based on an earlier answer. Available on the Basic plan and above.
Thank-you page
Write your own closing message, or redirect respondents to a URL of your choice after submitting.
Sharing and distribution
Share by link or QR code, embed it on your website, or send it out over email and WhatsApp campaigns.
Frequently asked questions
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Post-Purchase Feedback
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Ready to create your survey?
Start with this ready-to-use template and customise it for your needs. You get your own copy in seconds — the template stays exactly as it is.