Service

    Surveys & Feedback

    The core engine — build, brand, and analyze surveys with AI. Our flagship product: a drag-and-drop survey builder with 17+ question types, AI generation, visual logic branching, and a full analytics suite — the same engine that powers NPS, CSAT, market research, and 360° evaluations.

    Survey Building

    Craft surveys your way — from blank canvas to full template.

    8 features
    AI

    AI Survey Generator

    Describe your goal in plain English and our AI drafts a full survey — title, description, and a smart mix of question types — in seconds.

    Why it matters: Saves hours when launching new research; great for non-experts.

    17+ Professional Templates

    Pre-built templates for NPS, CSAT, employee engagement, market research, event feedback, education, and more — ready to customize.

    Why it matters: Get methodologically sound surveys without starting from scratch.

    17+ Question Types

    Short text, long text, multiple choice, checkboxes, dropdowns, ratings, NPS, matrix grids, file upload, date, image choice, ranking, signature, and more.

    Why it matters: Capture any kind of feedback with the perfect input format.

    Rating & Scoring Scales

    Star ratings, numeric scales, NPS (0–10), CES, smiley scales, and custom matrix ratings up to 20×8 cells.

    Why it matters: Quantify satisfaction, loyalty, and effort with industry-standard metrics.

    Media-Rich Questions

    Embed images, videos, and image-choice questions to make surveys more engaging and visual.

    Why it matters: Higher response rates and better quality data.

    Multi-Page Surveys

    Split long surveys across pages with progress indicators to reduce drop-off.

    Why it matters: Keep respondents focused on one section at a time.

    New

    360° Evaluation Surveys

    Invite multiple evaluators (manager, peers, self) to rate one or many subjects with a shared questionnaire and per-subject invitation links.

    Why it matters: Performance reviews, peer feedback, and competency assessments.

    Quiz Mode with Auto-Grading

    Mark correct answers, assign points, set pass/fail thresholds, and show scored result cards instantly on submission.

    Why it matters: Training, certification, lead-qualification, and classroom assessments.

    REFERENCE GUIDE

    Every Question Type, Explained

    A complete tour of the 23 question blocks — what each does, when to use it, how to configure it, and a real-world example with sample title, options, validation, and branching.

    📝

    Short Text

    Basic

    A single-line input for brief free-form answers like names, emails, cities, or short opinions.

    Use it for: Ideal for collecting identifiers (name, email, phone) or one-word/one-sentence responses.

    📄

    Long Text

    Basic

    A multi-line textarea for paragraphs of qualitative feedback, suggestions, or detailed explanations.

    Use it for: Use for "Tell us more", "What can we improve?", or open-ended research questions.

    🔘

    Single Choice (Radio)

    Basic

    Respondents pick exactly one option from a vertical list of choices.

    Use it for: Great for demographics, preferences, or any either/or selection.

    ☑️

    Multiple Choice (Checkbox)

    Basic

    Respondents select one or more options from a list.

    Use it for: Use when more than one answer can be true — e.g., "Which features do you use?"

    📋

    Dropdown

    Basic

    A compact select menu — saves vertical space for long option lists like countries or states.

    Use it for: Best for 7+ options where a radio list would feel overwhelming.

    👍

    Like / Dislike (Yes / No)

    Basic

    A binary thumbs up/down or yes/no toggle for fast sentiment capture.

    Use it for: Quick pulse questions, polls, or screening logic.

    REPORTS & ANALYTICS

    Reports Tab — End-to-End Flow

    The Reports workspace turns raw responses into decisions. Every sub-tab below is shareable via URL, respects the global filter bar, and updates in real time as new responses arrive.

    How the flow works

    01Pick a survey02Apply filters (date · status · source · geo · device · UTM · tags)03Explore a sub-tab04Drill into a segment05Generate AI insights06Export or share a snapshot

    Overview

    12 headline KPIs (responses, completed, partial, abandoned, views, starts, completion %, conversion %, drop %, avg time, avg rating, NPS) with period-over-period deltas, response trend, completion funnel trend, and status / device / source donuts.

    Why it matters: Your daily glance — spot anomalies, track week-over-week movement, and click any donut slice to filter the entire workspace.

    New

    Custom Dashboard Builder

    Drag-and-drop KPI cards, pie / bar / line charts, tables, funnels, geo maps, AI insight blocks, and free-text notes onto saved, named layouts. Multiple dashboards per survey.

    Why it matters: Build a stakeholder dashboard for the CMO, a CX dashboard for support, and a research dashboard for product — all from the same data.

    Questions

    Per-question analytics: counts, completion %, skip %, option distributions for choice/rating/NPS, sentiment + keywords for open text, and matrix heatmaps for grids.

    Why it matters: Find the questions that drive drop-off, the options that win, and the themes hiding in qualitative answers.

    Responses

    Searchable, paginated response table with answer preview, status, source, device, location, duration, tags, and one-click drill-in to the full submission JSON.

    Why it matters: Audit individual submissions, copy a tracking link, or jump straight to the thread with a single respondent.

    Funnel

    Step-by-step view → start → per-question → submit conversion with drop-off counts and rates. Powered by the survey_events stream.

    Why it matters: Pinpoint the exact question where respondents abandon and quantify the impact of rewording or reordering.

    Sources & UTM

    Traffic-source breakdown by channel, UTM source / medium / campaign, referrer domain, and contact-list membership.

    Why it matters: Compare email vs. WhatsApp vs. embed vs. QR — and prove which campaigns actually drive completed responses.

    AI

    AI Insights

    One-click executive summary, key findings, positive / negative themes, and recommendations generated by AI. Local heuristic sentiment + keyword extraction always available offline.

    Why it matters: Skip manual coding — copy the summary into a Slack post or download a PDF for a leadership review.

    Exports

    CSV (raw + flattened), Excel-ready, JSON, and branded PDF report exports. Filters apply to every export so you can hand stakeholders exactly the slice you discussed.

    Why it matters: Push into Sheets / BI tools, attach to tickets, or archive a board-ready PDF snapshot.

    Shareable Snapshots

    Generate read-only public links of any report view (with or without password / expiry). The URL preserves the active survey, tab, and every filter.

    Why it matters: Send a live link to a client or exec without giving them dashboard access.

    BUILDER

    Builder Toolbar & Workspace

    Every panel, button, and helper inside the survey builder — what it does and how to use it.

    Question Library Panel

    A left-side panel grouping all 23 question types into Basic, Rating, Advanced, Media, Security, and Layout categories.

    How to use: Click + or drag a block onto the canvas to insert it at the desired position.

    Drag & Drop Reordering

    Every question on the canvas has a grip handle for reordering with smooth animations and auto-scroll.

    How to use: Restructure your survey flow without retyping anything.

    Inline Question Editor

    Click any question to edit its title, description, options, validation, and logic in a side panel.

    How to use: Make edits without leaving the canvas — see changes live in preview.

    Live Preview

    A real-time preview pane shows exactly how respondents will see the survey on desktop, tablet, and mobile widths.

    How to use: Toggle device sizes to verify responsive layout before publishing.

    Logic Flow Editor

    A visual flowchart showing every question as a node with SVG arrows for skip logic and branching.

    How to use: Create "if answer is X, jump to question Y" rules visually.

    Translation Editor

    Side-by-side editor for translating every question, option, and label into multiple languages.

    How to use: Auto-translate with one click, then refine wording per locale.

    Visual Settings Panel

    Controls for theme presets, primary/background/accent colors, fonts, layout width, logo, and background image.

    How to use: Match the survey to your brand without writing CSS.

    Custom CSS Injector

    A code editor that lets you inject scoped CSS into the respondent view.

    How to use: Pixel-perfect overrides for designers and agencies (Pro plan).

    AI Question Regenerator

    A per-question button to ask AI to rewrite, simplify, or rephrase a question.

    How to use: Polish wording or generate variations without leaving the editor.

    Autosave Indicator

    A subtle status chip showing Saving / Saved / Last saved Xs ago — your work is never lost.

    How to use: Edit with confidence; manual Save Now button is always available.

    Builder Stepper

    A top stepper guiding you through Build → Design → Logic → Translate → Publish.

    How to use: Linear path for beginners; jump freely once you know the tool.

    Alert Rules Editor

    Configure conditional alerts (e.g., NPS ≤ 6, contains keyword) that fire emails or in-app notifications.

    How to use: Catch unhappy responses the moment they arrive.

    CLOSE-OF-SURVEY

    Thank You Page

    The post-submission experience is fully customizable — every detail of the moment after a respondent hits Submit.

    Custom Headline & Message

    Compose a personalized thank-you headline and supporting message shown after submission.

    How to use: Reinforce your brand voice and acknowledge effort.

    Hero Image / Logo

    Display your logo, a celebratory illustration, or a custom image at the top of the thank-you screen.

    How to use: Make the close-of-survey moment feel polished and on-brand.

    Redirect URL

    Auto-redirect respondents to any URL after a configurable delay (e.g., back to your website).

    How to use: Drive next-step actions like reading a blog or claiming a coupon.

    Social Share Buttons

    Optional buttons to share the survey or your brand on X, LinkedIn, Facebook, or WhatsApp.

    How to use: Turn engaged respondents into amplifiers.

    Auto Thank-You Email

    Send a branded confirmation email instantly upon submission with the response summary.

    How to use: Professional close-the-loop without manual work.

    Response Receipt / PDF

    Optionally let respondents download a PDF copy of their submitted answers.

    How to use: Useful for forms that double as records (registration, consent).

    Follow-up Conversation Link

    Include a secure thread link inviting respondents to continue the conversation with you.

    How to use: Convert anonymous feedback into two-way relationships.

    Custom CSS for Thank-You

    Independent styling controls for the thank-you screen separate from the survey theme.

    How to use: Make the final screen feel like a landing page if you want.

    RESPONDENT-SIDE

    The Respondent Experience

    Polished UX details that increase completion rates and answer quality on every survey you publish.

    Progress Bar

    A clear progress indicator showing percentage complete and current page (e.g., Page 1 of 3).

    How to use: Reduces drop-off by setting expectations.

    Mobile-First Layout

    Touch-friendly inputs, large tap targets, and adaptive font sizes optimized for phones.

    How to use: Most respondents answer on mobile — we make it effortless.

    Back / Next Navigation

    Respondents can go back to revise answers (if enabled) without losing progress.

    How to use: Improves perceived control and accuracy of responses.

    Save & Resume Later

    Long surveys can save partial progress to local storage for the respondent to finish later.

    How to use: Higher completion on lengthy research surveys.

    Inline Validation

    Real-time validation messages for required fields, email formats, and length limits.

    How to use: Fewer submission errors and frustration.

    Question Help Text

    Optional helper text under any question for clarification, examples, or instructions.

    How to use: Reduce ambiguous answers without cluttering the question itself.

    Language Switcher

    Multi-language surveys auto-detect locale or let respondents pick from a dropdown.

    How to use: Inclusive experience for global audiences.

    Focus / Distraction-Free Mode

    A clean, single-question-at-a-time view that hides everything but the current question.

    How to use: Maximize attention and answer quality on important surveys.

    Surveys & Feedback FAQ

    Ready to try Surveys & Feedback?

    Start free — surveys & feedback and every other SurveyKar service are part of the same account.