Surveys & Feedback
The core engine — build, brand, and analyze surveys with AI. Our flagship product: a drag-and-drop survey builder with 17+ question types, AI generation, visual logic branching, and a full analytics suite — the same engine that powers NPS, CSAT, market research, and 360° evaluations.
Survey Building
Craft surveys your way — from blank canvas to full template.
AI Survey Generator
Describe your goal in plain English and our AI drafts a full survey — title, description, and a smart mix of question types — in seconds.
Why it matters: Saves hours when launching new research; great for non-experts.
17+ Professional Templates
Pre-built templates for NPS, CSAT, employee engagement, market research, event feedback, education, and more — ready to customize.
Why it matters: Get methodologically sound surveys without starting from scratch.
17+ Question Types
Short text, long text, multiple choice, checkboxes, dropdowns, ratings, NPS, matrix grids, file upload, date, image choice, ranking, signature, and more.
Why it matters: Capture any kind of feedback with the perfect input format.
Rating & Scoring Scales
Star ratings, numeric scales, NPS (0–10), CES, smiley scales, and custom matrix ratings up to 20×8 cells.
Why it matters: Quantify satisfaction, loyalty, and effort with industry-standard metrics.
Media-Rich Questions
Embed images, videos, and image-choice questions to make surveys more engaging and visual.
Why it matters: Higher response rates and better quality data.
Multi-Page Surveys
Split long surveys across pages with progress indicators to reduce drop-off.
Why it matters: Keep respondents focused on one section at a time.
360° Evaluation Surveys
Invite multiple evaluators (manager, peers, self) to rate one or many subjects with a shared questionnaire and per-subject invitation links.
Why it matters: Performance reviews, peer feedback, and competency assessments.
Quiz Mode with Auto-Grading
Mark correct answers, assign points, set pass/fail thresholds, and show scored result cards instantly on submission.
Why it matters: Training, certification, lead-qualification, and classroom assessments.
Every Question Type, Explained
A complete tour of the 23 question blocks — what each does, when to use it, how to configure it, and a real-world example with sample title, options, validation, and branching.
Short Text
Basic
A single-line input for brief free-form answers like names, emails, cities, or short opinions.
Use it for: Ideal for collecting identifiers (name, email, phone) or one-word/one-sentence responses.
Long Text
Basic
A multi-line textarea for paragraphs of qualitative feedback, suggestions, or detailed explanations.
Use it for: Use for "Tell us more", "What can we improve?", or open-ended research questions.
Single Choice (Radio)
Basic
Respondents pick exactly one option from a vertical list of choices.
Use it for: Great for demographics, preferences, or any either/or selection.
Multiple Choice (Checkbox)
Basic
Respondents select one or more options from a list.
Use it for: Use when more than one answer can be true — e.g., "Which features do you use?"
Dropdown
Basic
A compact select menu — saves vertical space for long option lists like countries or states.
Use it for: Best for 7+ options where a radio list would feel overwhelming.
Like / Dislike (Yes / No)
Basic
A binary thumbs up/down or yes/no toggle for fast sentiment capture.
Use it for: Quick pulse questions, polls, or screening logic.
Reports Tab — End-to-End Flow
The Reports workspace turns raw responses into decisions. Every sub-tab below is shareable via URL, respects the global filter bar, and updates in real time as new responses arrive.
How the flow works
Overview
12 headline KPIs (responses, completed, partial, abandoned, views, starts, completion %, conversion %, drop %, avg time, avg rating, NPS) with period-over-period deltas, response trend, completion funnel trend, and status / device / source donuts.
Why it matters: Your daily glance — spot anomalies, track week-over-week movement, and click any donut slice to filter the entire workspace.
Custom Dashboard Builder
Drag-and-drop KPI cards, pie / bar / line charts, tables, funnels, geo maps, AI insight blocks, and free-text notes onto saved, named layouts. Multiple dashboards per survey.
Why it matters: Build a stakeholder dashboard for the CMO, a CX dashboard for support, and a research dashboard for product — all from the same data.
Questions
Per-question analytics: counts, completion %, skip %, option distributions for choice/rating/NPS, sentiment + keywords for open text, and matrix heatmaps for grids.
Why it matters: Find the questions that drive drop-off, the options that win, and the themes hiding in qualitative answers.
Responses
Searchable, paginated response table with answer preview, status, source, device, location, duration, tags, and one-click drill-in to the full submission JSON.
Why it matters: Audit individual submissions, copy a tracking link, or jump straight to the thread with a single respondent.
Funnel
Step-by-step view → start → per-question → submit conversion with drop-off counts and rates. Powered by the survey_events stream.
Why it matters: Pinpoint the exact question where respondents abandon and quantify the impact of rewording or reordering.
Sources & UTM
Traffic-source breakdown by channel, UTM source / medium / campaign, referrer domain, and contact-list membership.
Why it matters: Compare email vs. WhatsApp vs. embed vs. QR — and prove which campaigns actually drive completed responses.
AI Insights
One-click executive summary, key findings, positive / negative themes, and recommendations generated by AI. Local heuristic sentiment + keyword extraction always available offline.
Why it matters: Skip manual coding — copy the summary into a Slack post or download a PDF for a leadership review.
Exports
CSV (raw + flattened), Excel-ready, JSON, and branded PDF report exports. Filters apply to every export so you can hand stakeholders exactly the slice you discussed.
Why it matters: Push into Sheets / BI tools, attach to tickets, or archive a board-ready PDF snapshot.
Shareable Snapshots
Generate read-only public links of any report view (with or without password / expiry). The URL preserves the active survey, tab, and every filter.
Why it matters: Send a live link to a client or exec without giving them dashboard access.
Builder Toolbar & Workspace
Every panel, button, and helper inside the survey builder — what it does and how to use it.
Question Library Panel
A left-side panel grouping all 23 question types into Basic, Rating, Advanced, Media, Security, and Layout categories.
How to use: Click + or drag a block onto the canvas to insert it at the desired position.
Drag & Drop Reordering
Every question on the canvas has a grip handle for reordering with smooth animations and auto-scroll.
How to use: Restructure your survey flow without retyping anything.
Inline Question Editor
Click any question to edit its title, description, options, validation, and logic in a side panel.
How to use: Make edits without leaving the canvas — see changes live in preview.
Live Preview
A real-time preview pane shows exactly how respondents will see the survey on desktop, tablet, and mobile widths.
How to use: Toggle device sizes to verify responsive layout before publishing.
Logic Flow Editor
A visual flowchart showing every question as a node with SVG arrows for skip logic and branching.
How to use: Create "if answer is X, jump to question Y" rules visually.
Translation Editor
Side-by-side editor for translating every question, option, and label into multiple languages.
How to use: Auto-translate with one click, then refine wording per locale.
Visual Settings Panel
Controls for theme presets, primary/background/accent colors, fonts, layout width, logo, and background image.
How to use: Match the survey to your brand without writing CSS.
Custom CSS Injector
A code editor that lets you inject scoped CSS into the respondent view.
How to use: Pixel-perfect overrides for designers and agencies (Pro plan).
AI Question Regenerator
A per-question button to ask AI to rewrite, simplify, or rephrase a question.
How to use: Polish wording or generate variations without leaving the editor.
Autosave Indicator
A subtle status chip showing Saving / Saved / Last saved Xs ago — your work is never lost.
How to use: Edit with confidence; manual Save Now button is always available.
Builder Stepper
A top stepper guiding you through Build → Design → Logic → Translate → Publish.
How to use: Linear path for beginners; jump freely once you know the tool.
Alert Rules Editor
Configure conditional alerts (e.g., NPS ≤ 6, contains keyword) that fire emails or in-app notifications.
How to use: Catch unhappy responses the moment they arrive.
Thank You Page
The post-submission experience is fully customizable — every detail of the moment after a respondent hits Submit.
Custom Headline & Message
Compose a personalized thank-you headline and supporting message shown after submission.
How to use: Reinforce your brand voice and acknowledge effort.
Hero Image / Logo
Display your logo, a celebratory illustration, or a custom image at the top of the thank-you screen.
How to use: Make the close-of-survey moment feel polished and on-brand.
Redirect URL
Auto-redirect respondents to any URL after a configurable delay (e.g., back to your website).
How to use: Drive next-step actions like reading a blog or claiming a coupon.
Social Share Buttons
Optional buttons to share the survey or your brand on X, LinkedIn, Facebook, or WhatsApp.
How to use: Turn engaged respondents into amplifiers.
Auto Thank-You Email
Send a branded confirmation email instantly upon submission with the response summary.
How to use: Professional close-the-loop without manual work.
Response Receipt / PDF
Optionally let respondents download a PDF copy of their submitted answers.
How to use: Useful for forms that double as records (registration, consent).
Follow-up Conversation Link
Include a secure thread link inviting respondents to continue the conversation with you.
How to use: Convert anonymous feedback into two-way relationships.
Custom CSS for Thank-You
Independent styling controls for the thank-you screen separate from the survey theme.
How to use: Make the final screen feel like a landing page if you want.
The Respondent Experience
Polished UX details that increase completion rates and answer quality on every survey you publish.
Progress Bar
A clear progress indicator showing percentage complete and current page (e.g., Page 1 of 3).
How to use: Reduces drop-off by setting expectations.
Mobile-First Layout
Touch-friendly inputs, large tap targets, and adaptive font sizes optimized for phones.
How to use: Most respondents answer on mobile — we make it effortless.
Back / Next Navigation
Respondents can go back to revise answers (if enabled) without losing progress.
How to use: Improves perceived control and accuracy of responses.
Save & Resume Later
Long surveys can save partial progress to local storage for the respondent to finish later.
How to use: Higher completion on lengthy research surveys.
Inline Validation
Real-time validation messages for required fields, email formats, and length limits.
How to use: Fewer submission errors and frustration.
Question Help Text
Optional helper text under any question for clarification, examples, or instructions.
How to use: Reduce ambiguous answers without cluttering the question itself.
Language Switcher
Multi-language surveys auto-detect locale or let respondents pick from a dropdown.
How to use: Inclusive experience for global audiences.
Focus / Distraction-Free Mode
A clean, single-question-at-a-time view that hides everything but the current question.
How to use: Maximize attention and answer quality on important surveys.
Surveys & Feedback FAQ
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