B2B Customer Satisfaction Survey Template
Measure B2B client satisfaction across the moments that actually make up the relationship: delivery, account management, support, and renewal.
Free to preview — no account needed. Using it creates your own editable copy.
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These are the real questions. Nothing you answer here is saved or submitted.
How satisfied were you with this deliverable overall?*
About this template
One overall satisfaction score hides most of what matters in a B2B relationship. A client can love your delivery team and still be unhappy with how support tickets are handled, or be fine today and quietly unsure about renewing. This B2B customer satisfaction survey rates each part of the relationship on its own, delivery, account management, support and the commercial side, so a low score points to a specific team and a specific fix.
Customer feedback templates cover the whole relationship: the first purchase, the support ticket, the renewal, and the cancellation. Most pair one scored question (CSAT, NPS or CES) with one open question, because the score tells you what changed and the open answer tells you why. Send them close to the moment being measured — feedback collected a week later measures memory, not experience. Everything in this template is editable — treat the questions below as a starting point that already has the structure right, then cut what does not apply to you.
- Who should use it
- Agencies, consultancies, IT and managed-service providers, SaaS companies and other businesses that sell to other businesses on an ongoing contract.
- When to use it
- Send it after a project milestone or quarterly to each client contact, and again a couple of months before renewal.
What this template helps you measure
- Delivery experience
- Product and feature feedback
- Overall satisfaction
- Support and issue resolution
- Loyalty and repeat intent
- Ideas for improvement
Every question in this template
8 questions, with what each one is doing there. Change or remove any of them after you make your copy.
How satisfied were you with this deliverable overall?*
Star ratingWhy this matters: Scoring delivery experience separately stops one weak area from being averaged away inside a single overall rating.
Did the output meet the scope and quality you expected going in?*
Yes / NoWhy this matters: Splits respondents into two groups by the product itself — the fastest cut to make when you read the results.
How satisfied are you with your account manager's responsiveness?*
Star ratingWhy this matters: Turns an impression of overall satisfaction into a score, which is what lets you tell a genuine dip apart from a bad week of memories.
Do you feel like issues you raise get followed up on, not just acknowledged?
Yes / NoWhy this matters: Splits respondents into two groups by how issues get resolved — the fastest cut to make when you read the results.
How satisfied were you with the resolution of your most recent support ticket?
Star ratingWhy this matters: Puts a number on how issues get resolved, so you can trend it across weeks, locations or teams instead of arguing from the loudest anecdote.
Overall, how satisfied are you with the service delivered this contract period?*
Star ratingWhy this matters: Gives you a baseline for delivery experience — the number that makes the next round of answers mean something.
If you were deciding again today, how likely would you be to renew this contract?*
ScaleWhy this matters: Puts a number on intent to come back, so you can trend it across weeks, locations or teams instead of arguing from the loudest anecdote.
What's the main reason behind your rating, and what's the one thing we could improve?
Long textWhy this matters: Open text is where the reason behind the scores shows up. This is the question that produces the quotes worth taking into a review meeting.
How to use this template
- 1
Start with the template
Click "Use this template" and SurveyKar creates your own copy of B2B Customer Satisfaction Survey, with every question already in place. The original template stays untouched.
- 2
Customise the questions
Reword anything that does not match your business, delete what you do not need, change a question type, or add your own. Shorter surveys finish more often — cut before you add.
- 3
Add your branding
Set your logo, brand colours, fonts and background so the page looks like it belongs to you rather than to a survey tool.
- 4
Share it
Publish, then share the link, print the QR code, embed it on your site, or send it to a contact list over email or WhatsApp.
- 5
Read the responses
Results land in your dashboard as they arrive, with charts per question, filters, sentiment analysis on open text, and CSV or PDF export.
What you can customise
Your copy is yours. Nothing in the template is locked, and the original is never changed by anything you do.
Questions and wording
Edit, reorder, delete or add questions. Nothing in the template is locked.
Question types
Swap a rating for NPS, a single choice for a matrix, or add ranking, sliders and file uploads.
Logo and brand colours
Apply your logo, primary colour, fonts and background image to the respondent page.
Conditional logic
Skip questions or branch to a different page based on an earlier answer. Available on the Basic plan and above.
Thank-you page
Write your own closing message, or redirect respondents to a URL of your choice after submitting.
Sharing and distribution
Share by link or QR code, embed it on your website, or send it out over email and WhatsApp campaigns.
Frequently asked questions
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Customer Effort Score (CES) Template
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NPS Survey Template
Net Promoter Score — measure customer loyalty in 2 questions.
Measure it
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