Campaign Analytics

Where to look

Open the campaign from Engage → Campaigns. Delivery statistics are on the campaign itself. The cross-campaign view is under Analyze → Results → Delivery.

What the numbers mean

Reading them

• Low delivered — your list has stale addresses. Clean it.
• Good delivery, low opens — a subject line problem, or a sender name recipients do not recognise.
• Good opens, low clicks — the email did not make clear what you were asking for.
• Good clicks, low responses — the survey is too long or asks something people cannot answer.

Each of those points at a different fix, which is why the funnel is worth reading in order rather than looking at one number.

Tip — Open tracking is approximate. Many mail clients block the tracking pixel, so real opens are always higher than reported ones. Clicks are the reliable signal.