Email Template Builder

    Build reusable emails with your own layout and branding.

    Intermediate3 min readUpdated 13 Sep 2026

    Where it is

    Engage → Email Templates. Templates are reusable across campaigns and automations.

    Build one

    Start from a preset or from blank, then edit the content: headings, paragraphs, buttons, images and dividers. A live preview shows what the recipient will see.

    Personalisation

    Insert merge fields so each recipient sees their own details — first name, company, and the survey link. A greeting that uses the recipient's name reliably lifts open-through rates, provided you also set a fallback for contacts where the field is empty.

    Buttons

    Use a button for the survey link rather than a bare URL. Buttons are far more tappable on a phone, and a long URL in the body looks like spam to filters.

    Preview and test

    Preview inside the builder, then send a real test to yourself. Email clients render differently — a template that is perfect in the preview can still break in Outlook.

    Use it

    Pick the template when creating a campaign, or as the email an automation sends.

    Warning — Editing a template does not change campaigns that have already been sent.

    merge fields

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