Manage Contact Lists

A list is a named, reusable group of contacts. Campaigns and automations send to lists.

Create a list

1. Go to Audience → Contact Lists.
2. Create a list and give it a name that says who is in it — "Customers, Mumbai" rather than "List 2".
3. Add contacts to it.

Add and remove members

Open a list to see its members and add or remove people. A contact can belong to any number of lists.

Lists versus tags

They overlap, so use them for different jobs:

• Tags describe the contact — vip, trial, churned.
• Lists describe an audience you send to — "Q3 NPS recipients".

In practice, tag as facts arrive and build lists when you are about to send something.

Lists in automations

An automation can add a contact to a list or remove them from one. That is how a list stays current without anyone maintaining it by hand — see Automation Actions.

Tip — Keep a small "internal testers" list containing you and a colleague. Sending every campaign to it first catches most mistakes.