Brand Awareness Survey
Measure recognition and recall of your brand.
Free to preview — no account needed. Using it creates your own editable copy.
Try the template
These are the real questions. Nothing you answer here is saved or submitted.
Have you heard of our brand?*
About this template
Brand Awareness Survey is a ready-to-use survey template with 5 questions that takes about 4 minutes to answer. Measure recognition and recall of your brand.
Market research templates cover brand awareness, consumer behaviour, pricing sensitivity, competitor comparison and new-product validation. These are the templates most worth reading before sending: a leading question here does not just skew one answer, it produces a confident number that sends a product in the wrong direction. Everything in this template is editable — treat the questions below as a starting point that already has the structure right, then cut what does not apply to you.
- Who should use it
- Founders, product marketers and research teams validating a decision.
- When to use it
- Before committing to a launch, a price change or a positioning shift.
What this template helps you measure
- How people found you
- Product and feature feedback
- A clean split you can segment every other answer by
- Preferences across a fixed set of options
- Scored ratings you can trend over time
- Open-ended feedback in respondents’ own words
Every question in this template
5 questions, with what each one is doing there. Change or remove any of them after you make your copy.
Have you heard of our brand?*
Yes / NoWhy this matters: Two answers means two segments, and segments are what make the rest of the report readable.
Where did you first hear about us?*
Single choice- Social media
- Search engine
- Friend
- Ad
- Other
Why this matters: Fixed options keep answers about which channel brought them to you comparable, so one reason can clearly out-rank the others instead of arriving as fifty different phrasings.
How familiar are you with our products?*
Star ratingWhy this matters: Turns an impression of the product itself into a score, which is what lets you tell a genuine dip apart from a bad week of memories.
What 3 words describe our brand?
Long textWhy this matters: Open text is where the reason behind the scores shows up. This is the question that produces the quotes worth taking into a review meeting.
How would you rate us vs competitors?*
Single choice- Better
- Similar
- Worse
- Not sure
Why this matters: Fixed options keep answers comparable, so one reason can clearly out-rank the others instead of arriving as fifty different phrasings of the same thing.
How to use this template
- 1
Start with the template
Click "Use this template" and SurveyKar creates your own copy of Brand Awareness Survey, with every question already in place. The original template stays untouched.
- 2
Customise the questions
Reword anything that does not match your business, delete what you do not need, change a question type, or add your own. Shorter surveys finish more often — cut before you add.
- 3
Add your branding
Set your logo, brand colours, fonts and background so the page looks like it belongs to you rather than to a survey tool.
- 4
Share it
Publish, then share the link, print the QR code, embed it on your site, or send it to a contact list over email or WhatsApp.
- 5
Read the responses
Results land in your dashboard as they arrive, with charts per question, filters, sentiment analysis on open text, and CSV or PDF export.
What you can customise
Your copy is yours. Nothing in the template is locked, and the original is never changed by anything you do.
Questions and wording
Edit, reorder, delete or add questions. Nothing in the template is locked.
Question types
Swap a rating for NPS, a single choice for a matrix, or add ranking, sliders and file uploads.
Logo and brand colours
Apply your logo, primary colour, fonts and background image to the respondent page.
Conditional logic
Skip questions or branch to a different page based on an earlier answer. Available on the Basic plan and above.
Thank-you page
Write your own closing message, or redirect respondents to a URL of your choice after submitting.
Sharing and distribution
Share by link or QR code, embed it on your website, or send it out over email and WhatsApp campaigns.
Frequently asked questions
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Ready to create your survey?
Start with this ready-to-use template and customise it for your needs. You get your own copy in seconds — the template stays exactly as it is.