Product Market Fit Survey
The classic "how disappointed" PMF survey.
Free to preview — no account needed. Using it creates your own editable copy.
Try the template
These are the real questions. Nothing you answer here is saved or submitted.
How would you feel if you could no longer use our product?*
About this template
Product Market Fit Survey is a ready-to-use survey template with 4 questions that takes about 3 minutes to answer. The classic "how disappointed" PMF survey.
Market research templates cover brand awareness, consumer behaviour, pricing sensitivity, competitor comparison and new-product validation. These are the templates most worth reading before sending: a leading question here does not just skew one answer, it produces a confident number that sends a product in the wrong direction. Everything in this template is editable — treat the questions below as a starting point that already has the structure right, then cut what does not apply to you.
- Who should use it
- Founders, product marketers and research teams validating a decision.
- When to use it
- Before committing to a launch, a price change or a positioning shift.
What this template helps you measure
- Product and feature feedback
- Ideas for improvement
- Preferences across a fixed set of options
- Open-ended feedback in respondents’ own words
Every question in this template
4 questions, with what each one is doing there. Change or remove any of them after you make your copy.
How would you feel if you could no longer use our product?*
Single choice- Very disappointed
- Somewhat disappointed
- Not disappointed
- N/A — I no longer use it
Why this matters: Makes the product itself countable: you get a ranked list you can act on rather than a pile of sentences to read.
What type of person would benefit most from our product?*
Single choice- Individuals
- Small teams
- Enterprises
- Other
Why this matters: One choice about the product itself forces a priority, which is more useful than letting everyone pick everything.
What is the main benefit you get?
Long textWhy this matters: The scored questions tell you something moved; this is the one that tells you what to do about it.
How can we improve our product for you?
Long textWhy this matters: Open text is where the reason behind the scores shows up. This is the question that produces the quotes worth taking into a review meeting.
How to use this template
- 1
Start with the template
Click "Use this template" and SurveyKar creates your own copy of Product Market Fit Survey, with every question already in place. The original template stays untouched.
- 2
Customise the questions
Reword anything that does not match your business, delete what you do not need, change a question type, or add your own. Shorter surveys finish more often — cut before you add.
- 3
Add your branding
Set your logo, brand colours, fonts and background so the page looks like it belongs to you rather than to a survey tool.
- 4
Share it
Publish, then share the link, print the QR code, embed it on your site, or send it to a contact list over email or WhatsApp.
- 5
Read the responses
Results land in your dashboard as they arrive, with charts per question, filters, sentiment analysis on open text, and CSV or PDF export.
What you can customise
Your copy is yours. Nothing in the template is locked, and the original is never changed by anything you do.
Questions and wording
Edit, reorder, delete or add questions. Nothing in the template is locked.
Question types
Swap a rating for NPS, a single choice for a matrix, or add ranking, sliders and file uploads.
Logo and brand colours
Apply your logo, primary colour, fonts and background image to the respondent page.
Conditional logic
Skip questions or branch to a different page based on an earlier answer. Available on the Basic plan and above.
Thank-you page
Write your own closing message, or redirect respondents to a URL of your choice after submitting.
Sharing and distribution
Share by link or QR code, embed it on your website, or send it out over email and WhatsApp campaigns.
Frequently asked questions
Related templates
All Market Research templatesBrand Awareness Survey
Measure recognition and recall of your brand.
Consumer Behavior Survey
Understand how customers shop, decide, and buy.
Pricing Research Survey
Van Westendorp pricing study in 4 questions.
Competitor Analysis Survey
Benchmark your brand vs key competitors.
New Product Validation Survey
Validate demand before you build.
Customer Feedback Form
Capture detailed customer feedback on your products and services.
Ready to create your survey?
Start with this ready-to-use template and customise it for your needs. You get your own copy in seconds — the template stays exactly as it is.