Pricing Research Survey
Van Westendorp pricing study in 4 questions.
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At what price would the product be so expensive you would not consider buying it?
About this template
Pricing Research Survey is a ready-to-use survey template with 4 questions that takes about 3 minutes to answer. Van Westendorp pricing study in 4 questions.
Market research templates cover brand awareness, consumer behaviour, pricing sensitivity, competitor comparison and new-product validation. These are the templates most worth reading before sending: a leading question here does not just skew one answer, it produces a confident number that sends a product in the wrong direction. Everything in this template is editable — treat the questions below as a starting point that already has the structure right, then cut what does not apply to you.
- Who should use it
- Founders, product marketers and research teams validating a decision.
- When to use it
- Before committing to a launch, a price change or a positioning shift.
What this template helps you measure
- Price and value perception
- Where opinion clusters, and how far it spreads
- Change over time, once you send it twice
Every question in this template
4 questions, with what each one is doing there. Change or remove any of them after you make your copy.
At what price would the product be so expensive you would not consider buying it?
Short textWhy this matters: Captures price and perceived value in one short line — long enough to be useful, short enough to scan a hundred of them in a spreadsheet.
At what price would you consider it expensive but still buy it?
Short textWhy this matters: Keeps price and perceived value as its own field rather than buried inside a longer answer, so you can sort and filter on it.
At what price would you consider it a bargain?
Short textWhy this matters: A single line about price and perceived value: enough to act on, not so much that nobody reads it.
At what price would it be so cheap you would question the quality?
Short textWhy this matters: Left open rather than turned into a dropdown, because the range of real answers about price and perceived value is wider than any list you would write.
How to use this template
- 1
Start with the template
Click "Use this template" and SurveyKar creates your own copy of Pricing Research Survey, with every question already in place. The original template stays untouched.
- 2
Customise the questions
Reword anything that does not match your business, delete what you do not need, change a question type, or add your own. Shorter surveys finish more often — cut before you add.
- 3
Add your branding
Set your logo, brand colours, fonts and background so the page looks like it belongs to you rather than to a survey tool.
- 4
Share it
Publish, then share the link, print the QR code, embed it on your site, or send it to a contact list over email or WhatsApp.
- 5
Read the responses
Results land in your dashboard as they arrive, with charts per question, filters, sentiment analysis on open text, and CSV or PDF export.
What you can customise
Your copy is yours. Nothing in the template is locked, and the original is never changed by anything you do.
Questions and wording
Edit, reorder, delete or add questions. Nothing in the template is locked.
Question types
Swap a rating for NPS, a single choice for a matrix, or add ranking, sliders and file uploads.
Logo and brand colours
Apply your logo, primary colour, fonts and background image to the respondent page.
Conditional logic
Skip questions or branch to a different page based on an earlier answer. Available on the Basic plan and above.
Thank-you page
Write your own closing message, or redirect respondents to a URL of your choice after submitting.
Sharing and distribution
Share by link or QR code, embed it on your website, or send it out over email and WhatsApp campaigns.
Frequently asked questions
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