Competitor Analysis Survey
Benchmark your brand vs key competitors.
Free to preview — no account needed. Using it creates your own editable copy.
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These are the real questions. Nothing you answer here is saved or submitted.
Which of these brands have you used?
About this template
Competitor Analysis Survey is a ready-to-use survey template with 5 questions that takes about 4 minutes to answer. Benchmark your brand vs key competitors.
Market research templates cover brand awareness, consumer behaviour, pricing sensitivity, competitor comparison and new-product validation. These are the templates most worth reading before sending: a leading question here does not just skew one answer, it produces a confident number that sends a product in the wrong direction. Everything in this template is editable — treat the questions below as a starting point that already has the structure right, then cut what does not apply to you.
- Who should use it
- Founders, product marketers and research teams validating a decision.
- When to use it
- Before committing to a launch, a price change or a positioning shift.
What this template helps you measure
- Loyalty and repeat intent
- Which factors combine, not just which one wins
- Preferences across a fixed set of options
- Open-ended feedback in respondents’ own words
- Scored ratings you can trend over time
Every question in this template
5 questions, with what each one is doing there. Change or remove any of them after you make your copy.
Which of these brands have you used?
Multiple choice- Brand A
- Brand B
- Brand C
- Brand D
- None
Why this matters: Respondents can select more than one, which is what you want when several factors combine rather than compete for a single answer.
Which is your primary brand?*
Single choice- Brand A
- Brand B
- Brand C
- Brand D
Why this matters: A single choice forces a priority, which is more useful than a list where everything matters equally.
Why did you choose them?
Long textWhy this matters: The scored questions tell you something moved; this is the one that tells you what to do about it.
How loyal are you to your primary brand?*
ScaleWhy this matters: Scoring intent to come back separately stops one weak area from being averaged away inside a single overall rating.
What would make you switch?
Long textWhy this matters: Unprompted wording surfaces problems you did not think to ask about — the ones no fixed-option question in this template would have caught.
How to use this template
- 1
Start with the template
Click "Use this template" and SurveyKar creates your own copy of Competitor Analysis Survey, with every question already in place. The original template stays untouched.
- 2
Customise the questions
Reword anything that does not match your business, delete what you do not need, change a question type, or add your own. Shorter surveys finish more often — cut before you add.
- 3
Add your branding
Set your logo, brand colours, fonts and background so the page looks like it belongs to you rather than to a survey tool.
- 4
Share it
Publish, then share the link, print the QR code, embed it on your site, or send it to a contact list over email or WhatsApp.
- 5
Read the responses
Results land in your dashboard as they arrive, with charts per question, filters, sentiment analysis on open text, and CSV or PDF export.
What you can customise
Your copy is yours. Nothing in the template is locked, and the original is never changed by anything you do.
Questions and wording
Edit, reorder, delete or add questions. Nothing in the template is locked.
Question types
Swap a rating for NPS, a single choice for a matrix, or add ranking, sliders and file uploads.
Logo and brand colours
Apply your logo, primary colour, fonts and background image to the respondent page.
Conditional logic
Skip questions or branch to a different page based on an earlier answer. Available on the Basic plan and above.
Thank-you page
Write your own closing message, or redirect respondents to a URL of your choice after submitting.
Sharing and distribution
Share by link or QR code, embed it on your website, or send it out over email and WhatsApp campaigns.
Frequently asked questions
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Ready to create your survey?
Start with this ready-to-use template and customise it for your needs. You get your own copy in seconds — the template stays exactly as it is.