SaaS
    Survey

    Cancellation Survey

    A short exit survey to learn why customers cancel and what could win them back.

    5 questions~2 min

    Free to preview — no account needed. Using it creates your own editable copy.

    Try the template

    These are the real questions. Nothing you answer here is saved or submitted.

    Question 1 of 50%

    What is the main reason for cancelling?*

    About this template

    Cancellation Survey is a ready-to-use survey template with 5 questions that takes about 2 minutes to answer. A short exit survey to learn why customers cancel and what could win them back.

    SaaS templates cover the lifecycle a subscription business actually runs on: trial and onboarding feedback, product NPS, feature requests, and the cancellation survey. The cancellation survey is the highest-value one here and the one most often skipped — it is the only place a churned customer will still tell you the truth. Everything in this template is editable — treat the questions below as a starting point that already has the structure right, then cut what does not apply to you.

    Who should use it
    Product, growth and customer success teams at subscription businesses.
    When to use it
    At the end of onboarding, at trial expiry, quarterly for product NPS, and at cancellation.

    What this template helps you measure

    • Reasons for leaving
    • Product and feature feedback
    • Overall satisfaction
    • Facilities and amenities

    Every question in this template

    5 questions, with what each one is doing there. Change or remove any of them after you make your copy.

    1. What is the main reason for cancelling?*

      Single choice
      • Too expensive
      • Missing features I need
      • Too difficult to use
      • Switched to another product
      • No longer need it

      Why this matters: Makes the reason people leave countable: you get a ranked list you can act on rather than a pile of sentences to read.

    2. If you switched, which product did you move to?

      Short text

      Why this matters: A single line about the product itself: enough to act on, not so much that nobody reads it.

    3. How was your overall experience with us?*

      Star rating

      Why this matters: Turns an impression of overall satisfaction into a score, which is what lets you tell a genuine dip apart from a bad week of memories.

    4. What could have made you stay?

      Single choice
      • Lower price or better plan
      • A specific feature
      • Better support
      • Nothing, my decision is final

      Why this matters: Fixed options keep answers about facilities and the stay itself comparable, so one reason can clearly out-rank the others instead of arriving as fifty different phrasings.

    5. Anything else you would like us to know?

      Long text

      Why this matters: Unprompted wording surfaces problems you did not think to ask about — the ones no fixed-option question in this template would have caught.

    How to use this template

    1. 1

      Start with the template

      Click "Use this template" and SurveyKar creates your own copy of Cancellation Survey, with every question already in place. The original template stays untouched.

    2. 2

      Customise the questions

      Reword anything that does not match your business, delete what you do not need, change a question type, or add your own. Shorter surveys finish more often — cut before you add.

    3. 3

      Add your branding

      Set your logo, brand colours, fonts and background so the page looks like it belongs to you rather than to a survey tool.

    4. 4

      Share it

      Publish, then share the link, print the QR code, embed it on your site, or send it to a contact list over email or WhatsApp.

    5. 5

      Read the responses

      Results land in your dashboard as they arrive, with charts per question, filters, sentiment analysis on open text, and CSV or PDF export.

    What you can customise

    Your copy is yours. Nothing in the template is locked, and the original is never changed by anything you do.

    Questions and wording

    Edit, reorder, delete or add questions. Nothing in the template is locked.

    Question types

    Swap a rating for NPS, a single choice for a matrix, or add ranking, sliders and file uploads.

    Logo and brand colours

    Apply your logo, primary colour, fonts and background image to the respondent page.

    Conditional logic

    Skip questions or branch to a different page based on an earlier answer. Available on the Basic plan and above.

    Thank-you page

    Write your own closing message, or redirect respondents to a URL of your choice after submitting.

    Sharing and distribution

    Share by link or QR code, embed it on your website, or send it out over email and WhatsApp campaigns.

    Frequently asked questions

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