Product NPS Survey
The classic NPS question with follow-ups to understand promoters and detractors.
Free to preview — no account needed. Using it creates your own editable copy.
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These are the real questions. Nothing you answer here is saved or submitted.
How likely are you to recommend our product to a friend or colleague?*
About this template
Product NPS Survey is a ready-to-use survey template with 4 questions that takes about 1 minute to answer. The classic NPS question with follow-ups to understand promoters and detractors.
SaaS templates cover the lifecycle a subscription business actually runs on: trial and onboarding feedback, product NPS, feature requests, and the cancellation survey. The cancellation survey is the highest-value one here and the one most often skipped — it is the only place a churned customer will still tell you the truth. Everything in this template is editable — treat the questions below as a starting point that already has the structure right, then cut what does not apply to you.
- Who should use it
- Product, growth and customer success teams at subscription businesses.
- When to use it
- At the end of onboarding, at trial expiry, quarterly for product NPS, and at cancellation.
What this template helps you measure
- Likelihood to recommend
- Product and feature feedback
- Ideas for improvement
Every question in this template
4 questions, with what each one is doing there. Change or remove any of them after you make your copy.
How likely are you to recommend our product to a friend or colleague?*
Net Promoter ScoreWhy this matters: Net Promoter Score splits respondents into promoters, passives and detractors, so you see loyalty move rather than a satisfaction average that never does.
What is the primary reason for your score?
Long textWhy this matters: Unprompted wording surfaces problems you did not think to ask about — the ones no fixed-option question in this template would have caught.
Which best describes how you use our product?
Single choice- Daily, core to my work
- A few times a week
- Occasionally
- Rarely
Why this matters: Worth reviewing the options here against your own situation — a list that misses the real answer quietly pushes people into "other".
What is the one thing we could do to improve?
Long textWhy this matters: The scored questions tell you something moved; this is the one that tells you what to do about it.
How to use this template
- 1
Start with the template
Click "Use this template" and SurveyKar creates your own copy of Product NPS Survey, with every question already in place. The original template stays untouched.
- 2
Customise the questions
Reword anything that does not match your business, delete what you do not need, change a question type, or add your own. Shorter surveys finish more often — cut before you add.
- 3
Add your branding
Set your logo, brand colours, fonts and background so the page looks like it belongs to you rather than to a survey tool.
- 4
Share it
Publish, then share the link, print the QR code, embed it on your site, or send it to a contact list over email or WhatsApp.
- 5
Read the responses
Results land in your dashboard as they arrive, with charts per question, filters, sentiment analysis on open text, and CSV or PDF export.
What you can customise
Your copy is yours. Nothing in the template is locked, and the original is never changed by anything you do.
Questions and wording
Edit, reorder, delete or add questions. Nothing in the template is locked.
Question types
Swap a rating for NPS, a single choice for a matrix, or add ranking, sliders and file uploads.
Logo and brand colours
Apply your logo, primary colour, fonts and background image to the respondent page.
Conditional logic
Skip questions or branch to a different page based on an earlier answer. Available on the Basic plan and above.
Thank-you page
Write your own closing message, or redirect respondents to a URL of your choice after submitting.
Sharing and distribution
Share by link or QR code, embed it on your website, or send it out over email and WhatsApp campaigns.
Frequently asked questions
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Ready to create your survey?
Start with this ready-to-use template and customise it for your needs. You get your own copy in seconds — the template stays exactly as it is.