Image (Display)

The Image block embeds a photo, diagram, screenshot, or graphic directly into the survey. It is not a question — it displays content without collecting any data. Use it to show a product mockup before asking for feedback, illustrate a concept that is hard to describe in words, or break up a text-heavy survey with a visual element.

When to use it

Reach for Image when:

• you are asking respondents to evaluate a design, product, or screenshot — show it first
• a scenario or concept is easier to communicate visually than in text
• you want to add brand visuals or a header image to a survey page

How to configure it

Open the question in the builder and expand Settings:

• Image — upload an image file (JPEG, PNG, GIF, WebP, SVG).
• Alt text — a text description for screen readers and in case the image fails to load.
• Alignment — left, centre, or right.
• Max width — cap the display width so a large image does not dominate the layout.
• Caption — optional text below the image.

Tips

Tip — Always fill in the alt text field. Screen readers rely on it for respondents using assistive technology, and it serves as a fallback for respondents on slow connections where the image may not load.

Tip — Keep images under 1 MB where possible. Large images slow page load on mobile, which increases survey abandonment.