Star Rating

The Star Rating question uses star icons (★) to collect a score. It is universally recognised from product reviews, app stores, and restaurant ratings — respondents understand it instantly without any instruction.

When to use it

Reach for Star Rating when:

• the question is about quality, satisfaction, or overall impression
• your audience includes people who may not be comfortable with a numbered scale
• you want a rating that feels familiar and friendly rather than clinical

How to configure it

Open the question in the builder and expand Settings:

• Number of stars — choose 3, 5, or 10.
• Icon — switch between stars, hearts, or custom icons.
• Color — set the fill color for selected stars.
• Half stars — allow half-star precision (0.5 increments).
• Required — force a selection before the respondent can continue.

Tips

Tip — 5-star scales are the most universally understood. Use 10 stars only when you need finer granularity and your audience expects it — such as a film or book rating context.

Tip — If you plan to benchmark scores against industry data, consider switching to NPS or CSAT which have published benchmarks. Star ratings are intuitive but are not standardised across companies.